People always say, “Nothing good happens after 2AM’
But they probably have never narrowly escaped death while running with bulls in Pamplona, defeated Kiefer Sutherland in a drunken game of Jenga, or jumped into a moving limousine full of strangers only to take over a bachelorette party. That’s because they only got it half-right. Nothing good happens after 2 AM . . . except the most EPIC experiences of your life.
Why did they get it wrong? Because until now, no one realized there was a science of adventure. People generally believe that the most adventurous experiences of their lives happened by chance. But just think, if that were true, if it was pure luck we would all lead similarly exciting lives . . . but we don’t.
Adventures don’t happen by accident—just ask Jon Levy. Once a high school geek, he is now a world-traveling behavior scientist and the creator of the EPIC Model of Adventure, a breakthrough four-stage process for creating unforgettable experiences—from assembling the right team and the finer points of party crashing, to the science of being funny and ending the evening with style.
The 2 AM Principle combines outrageous triumphs, embarrassing failures, and life-changing lessons from Levy’s adventures with concrete science to show anyone how to live life more fully—and adventurously.